Social Media and the M&A Transaction

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Everyone has heard of the damage that can done to a company through inappropriate use of social media, yet a company’s social media presence generally receives little to no attention when it comes to the purchase and sale of a business. Even though the goodwill associated with the business may be a major factor in the purchaser’s decision to buy it, the purchaser will rarely require more than a list of all passwords and login information and general representations and warranties related to intellectual property.

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